Reliable and cost-effective lead generation is a constant concern for B2B-based sales teams and entrepreneurs. In early 2021, HubSpot reported that over 61% of professional marketers cited traffic and lead generation as their number one challenge. In addition, BrightTalk reported that lead generation efforts typically eat up more than half of a marketing team’s budget.
By employing outside resources that use value-driven lead generation tactics, you can lower the pressure on a sales team’s individuals and its budget.
These reports clearly show the frustration that sales teams undoubtedly face when determining how best to allocate their marketing resources. Sometimes, looking outside an organization’s walls can provide a highly beneficial solution. By employing outside resources that use value-driven lead generation tactics, you can lower the pressure on a sales team’s individuals and its budget.
One example of an outside resource is professional telemarketing services. Telemarketing lead generation is a solution that B2B sales and marketing professionals often rely on for reliability and cost-effective benefits.
In this article, we’re sharing 7 of the proven benefits B2B marketers can expect to experience with professional telemarketing lead generation services.
Keep Overhead Costs Down
As mentioned earlier, most marketing teams tend to allocate more than half their budget to lead generation. A key strategy to maintain, or potentially reduce, those costs is to outsource a portion of those efforts to experts who have the resources, expertise and infrastructure already in place.
Keeping a company’s marketing costs down without impeding its sales efforts is one of the ways telemarketing lead generation can improve your marketing ROI.
Improve the Customer Experience
Customer experience is front of mind for marketers and sales teams in 2021. As we shift further towards digitally based interactions and working environments, providing customers with remote options for meaningful and personalized interactions increases in importance.
Telemarketing is an effective tool for improving customer relations and experiences. This is especially true for those in the B2B industry if they partner with a reputable lead generation service provider that focuses on the clients’ individual needs and the needs of their audiences.
Save Time – Nurture Only Qualified Leads
In an ideal world, every lead that a sales team encounters would be qualified and result in a mutually beneficial transaction. However, it’s not a perfect world and pitching to the wrong buyer is a reality that entrepreneurs know all too well costs both time and money.
Telemarketing services that research and identify qualified prospects can be of service to sales teams, as they can alleviate the high cost of nurturing poorly suited leads. Outsourcing lead generation allows your sales team to focus on closing qualified leads and prospects – not chasing after irrelevant clients.
Stay Current on Your Target Audience
No one can predict how long a market research report will remain valuable and relevant. While an expensive white paper can provide insights into the trends that entrepreneurs should prepare for, they often cannot predict your customers’ behaviour in detail.
Ongoing marketing research should be a priority for companies to capture and understand the unique needs of their clients. Telemarketing services are invaluable to help deliver the up-to-date and accurate information a sales force needs to serve its clients.
Streamline a Sales Cycle with Telemarketing Lead Generation
A complete sales cycle is a varied process. Outsourcing weak stages of a sales cycle helps eliminate inefficiencies and streamline the process. Telemarketing lead generation allows an in-house sales team to focus their efforts on closing sales in pre-scheduled calls with interested prospects, instead of seeking new sales opportunities.
Combining the efforts of in-house sales and marketing professionals with those of a highly skilled and nuanced lead generation service provider will allow everyone to focus on their specific strengths and assets.
Maintain an Accurate Contact List
An outdated or inaccurate contact list can negatively impact a sales team’s success. However, it’s not uncommon for a professional contact list to fall into disarray simply due to the amount of time and effort required to maintain those lists. Time spent reviewing a contact list is time away from closing a deal or helping a customer resolve an urgent issue.
Lead generation services, such as telemarketing, can help keep contact lists updated and healthy and add new and relevant contact sources.
Increase Efficiency with LGI Telemarketing Services
Professional telemarketing services are not all created equal, and one company should not be discounted based on another company’s poor reputation. At LGI, we provide our clients with a unique opportunity to streamline and strengthen their sales efforts through telemarketing-based strategies. To find out if our lead nurturing services are right for your business, contact our team today.
President, LGI Sales & Marketing Group Inc.