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Three ways a poorly executed telemarketing campaign can destroy your brand

Three ways a poorly executed telemarketing campaign can destroy your brand You are considering a lead generation campaign to help drive your sales – a prudent decision. You are thinking of using an outsourced company that specializes in lead generation – also a prudent decision to preserve your resources. Now the work begins. When outsourcing your lead generation initiatives, the first thing to think about is how your brand will…

Posted in: Telemarketing

Keys to a successful Lead Generation Campaign

Listed below are items that will help insure a successful Lead Generation campaign. The heavy lifting in Lead Generation comes in setting the program up by being as specific as possible in the attributes of the desired customer, messaging, and follow-up procedures. It is essentially building a business plan within your business plan. Like any good business plan there are foundational components that must be in place prior to action…

Posted in: Lead Generation