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5 Ways Appointment Setting is Still Relevant in B2B Lead Generation

Written by - September 8th, 2021

Lead generation is decidedly more complex and nuanced in the business-to-business (B2B) realm than in the direct-to-consumer industry. Strategies that focus on human interaction, personalized communications, and targeted value propositions have become essential for businesses to nurture and secure qualified leads.    Therefore, marketing tools for the B2B sales niche must provide more than just a means to get content in front of the eyes of potential prospects. They must…

Posted in: Lead Generation