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The Pretty Ugly Principle – How to Get Your Marketing Materials Opened and Read

Do you ever get that vague and uneasy feeling that the marketing and sales material you send to your prospects gets ignored or worse tossed into the trash can? In today’s high tech e-world, an old fashioned approach to marketing- such as direct mail-  is not necessarily a bad strategy. Call it ‘retro-marketing.’ But if you use the same old techniques to direct mail there is a better than even…

Posted in: Lead Generation

The 3 Secrets to Tele-Sales Success

Ever wonder why some tele-sales reps (any type of sales rep, for that matter) are more successful than others? Scratch the surface and you’ll find that they all seem to apply these three simple secrets: They find a system They implement it immediately They stick to it You CAN be as successful as you want by following these three secrets.  I can’t take credit for them.  I got them from…

Posted in: Lead Generation & Telemarketing

How to be the “Coca Cola” of Tele-Sales – 7 Ways to Brand Yourself

People – buyers, prospects, customers- remember brands. Brands create trust because they are perceived as reliable and valuable. A good brand makes for good sales. So why don’t you become the most trusted brand of tele-sales rep in your industry? Here are 7 ways to do just that: Strategy #1: Become a Business Resource To be a strong brand, it is not enough to simply be a source of information…

Posted in: Branding & Lead Generation & Telemarketing

How to “Pitch’ Your Pitch

Here’s a nifty little way to position your presentation and your close: tell your client that you’re going to pitch them before you pitch them. Much like a batter in baseball who is awaiting a pitch, your client knows your pitch is going to come at some point. The trick is to make it easier for the client (and yourself) by giving your client a ‘verbal wind up’ so they…

Posted in: Cold Calling & Lead Generation & Telemarketing

10 Easy Ways to Instantly Improve Your Cold Call Opening Statement

Without a doubt the opening statement is the most critical part of a cold call. If you don’t grab the prospect’s interest at this point, you really don’t have to worry about the rest of the call, do you? Here are 10 ways to make your opening statement better, more effective and more successful at getting your prospect to listen and to engage. Script your opening statement. Yes, SCRIPT it….

Posted in: Cold Calling & Lead Generation