For over 30 years, we’ve created lead generation programs that produce tangible results for our clients. We know the lead generation industry inside and out. Read some of our valuable industry insights.
The Pretty Ugly Principle – How to Get Your Marketing Materials Opened and Read
In today’s high-tech e-world, an old-fashioned approach to marketing- such as direct mail- is not necessarily a bad strategy. Call it ‘retro-marketing.’ But if you use the same old techniques…
3 Secrets to Telesales Success
Ever wonder why some tele-sales reps (any type of sales rep, for that matter) are more successful than others? Scratch the surface and you’ll find that they all seem to apply these three simple secrets.
How to be the “Coca Cola” of Tele-Sales – 7 Ways to Brand Yourself
To be a strong brand, it is not enough to simply be a source of information (source of brochures, promotional literature, products, prices, offers, services etc.), you’ve got to be a “resource.”
How to ‘Pitch’ Your Pitch
Much like a batter in baseball who is awaiting a pitch, your client knows your pitch is going to come at some point. The trick is to make it easier for the client (and yourself) by giving your client a ‘verbal wind up’ so they are prepared for it.
10 Easy Ways to Instantly Improve Your Cold Call Opening Statement
Without a doubt the opening statement is the most critical part of a cold call. If you don’t grab the prospect’s interest at this point, you really don’t have to worry about the rest of the call, do you?
3 Ways a Poorly Executed Telemarketing Campaign Can Destroy Your Brand
You are considering a lead generation campaign to help drive your sales – a prudent decision. You are thinking of using an outsourced company that specializes in lead generation…
Keys to a Successful Lead Generation Campaign
The heavy lifting in Lead Generation comes in setting the program up by being as specific as possible in the attributes of the desired customer, messaging, and follow-up procedures.
Cold Calling Lead Generation: Outsource vs. In-House
This blog post shows why an outsourced cold calling lead generation campaign may be a better choice than the in-house option (hiring and managing your own telemarketers).
Results Guarantee
Too many consultants and telemarketing firms just come in, charge high fees and leave, regardless of how the project turns out. If results fall below expectations, the client is no further ahead and only has a bill to show for the effort. At LGI, our success is tied to our clients’ success. Our fees reflect the value that we bring to each project.
A division of the Revenue Acceleration Group®
