For over 30 years, we’ve created lead generation programs that produce tangible results for our clients. We know the lead generation industry inside and out. Read some of our valuable industry insights.
To be a strong brand, it is not enough to simply be a source of information (source of brochures, promotional literature, products, prices, offers, services etc.), you’ve got to be a “resource.”
Much like a batter in baseball who is awaiting a pitch, your client knows your pitch is going to come at some point. The trick is to make it easier for the client (and yourself) by giving your client a ‘verbal wind up’ so they are prepared for it.
Without a doubt the opening statement is the most critical part of a cold call. If you don’t grab the prospect’s interest at this point, you really don’t have to worry about the rest of the call, do you?
You are considering a lead generation campaign to help drive your sales – a prudent decision. You are thinking of using an outsourced company that specializes in lead generation…
The heavy lifting in Lead Generation comes in setting the program up by being as specific as possible in the attributes of the desired customer, messaging, and follow-up procedures.
This blog post shows why an outsourced cold calling lead generation campaign may be a better choice than the in-house option (hiring and managing your own telemarketers).