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10 Easy Ways to Instantly Improve Your Cold Call Opening Statement

Written by - August 3rd, 2017

Without a doubt the opening statement is the most critical part of a cold call. If you don’t grab the prospect’s interest at this point, you really don’t have to worry about the rest of the call, do you? Here are 10 ways to make your opening statement better, more effective and more successful at getting your prospect to listen and to engage. Script your opening statement. Yes, SCRIPT it….

Posted in: Lead Generation & Cold Calling

3 Ways a Poorly Executed Telemarketing Campaign Can Destroy Your Brand

Written by - February 25th, 2017

You are considering a lead generation campaign to help drive your sales – a prudent decision. You are thinking of using an outsourced company that specializes in lead generation – also a prudent decision to preserve your resources. Now the work begins. When outsourcing your lead generation initiatives, the first thing to think about is how your brand will be represented in the marketplace. Unfortunately, clients often skip straight to…

Posted in: Telemarketing

Keys to a Successful Lead Generation Campaign

Written by - May 22nd, 2015

Listed below are items that will help ensure a successful Lead Generation campaign. The heavy lifting in Lead Generation comes in setting the program up by being as specific as possible in the attributes of the desired customer, messaging, and follow-up procedures. It is essentially building a business plan within your business plan. Like any good business plan, there are foundational components that must be in place prior to action…

Posted in: Lead Generation

Cold Calling Lead Generation: Outsource vs. In-House

Written by - April 3rd, 2014

This blog post shows why an outsourced cold calling lead generation campaign may be a better choice than the in-house option (hiring and managing your own telemarketers). Out-Sourced Cold Calling In-House Cold Calling 1. We guarantee our results in terms of qualified Leads. In-house you may retain someone and get minimal or no results. 2. An in house option may burn out faster than a Professional Cold Caller. Our typical…

Posted in: Lead Generation