Reliable and cost-effective lead generation is a constant concern for B2B-based sales teams and entrepreneurs. In early 2021, HubSpot reported that over 61% of professional marketers...
New business is at the heart of every success-driven company. Steady client retention may be what keeps a business's lights on and upholds the status quo – especially in the B2B industry...
Using external experts to find highly qualified leads for your business can save companies time and money. But, just as within any product or service industry, not all lead generation services are created equal.
Lead generation is decidedly more complex and nuanced in the business-to-business (B2B) realm than in the direct-to-consumer industry. Strategies that focus on human interaction, personalized communications...
At Lead Generators International, our business is founded upon the principle that Lead Generation is not a mere "add on service", instead, it's the entire focus of our company.
In today’s high-tech e-world, an old-fashioned approach to marketing- such as direct mail- is not necessarily a bad strategy. Call it ‘retro-marketing.’ But if you use the same old techniques...
Ever wonder why some tele-sales reps (any type of sales rep, for that matter) are more successful than others? Scratch the surface and you’ll find that they all seem to apply these three simple secrets.
To be a strong brand, it is not enough to simply be a source of information (source of brochures, promotional literature, products, prices, offers, services etc.), you’ve got to be a "resource."
Much like a batter in baseball who is awaiting a pitch, your client knows your pitch is going to come at some point. The trick is to make it easier for the client (and yourself) by giving your client a ‘verbal wind up’ so they are prepared for it.