Cold Calling Lead Generation: Outsource vs. In-House
This blog post shows why an outsourced cold calling lead generation campaign may be a better choice than the in-house option (hiring and managing your own telemarketers).
Out-Sourced Cold Calling
In-House Cold Calling
|1.||We guarantee our results in terms of qualified Leads.||In-house you may retain someone and get minimal or no results.|
|2.||An in house option may burn out faster than a Professional Cold Caller. Our typical Proposal includes up to 2,400 cold calls per month for each Caller.||Your in-house Caller may burn out after the first 500 calls (or less).|
|3.||We have processes that have been developed over 23 years to effectively develop the scripting and training to achieve results.||Your in-house person may be far less experienced and may experiment with different tactics, burning bridges with your target market.|
|4.||We set up campaigns every day and can produce results much faster (in as little as 1 week) than setting up an in-house Caller.||In-house may take much longer to get set up and going; need to negotiate contract with your Caller, purchase CRM, acquire calling list, develop scripting/training deck, develop reporting protocols and set up a work space. Additionally, is there someone there to actually manage the campaign and/or Callers or listen to the calls to ensure quality control and steer the campaign in the right direction?|
|5.||Our Callers assigned to your campaign make the required calls each day without distractions. Simply put, our group is focused only on your results.||An in-house Caller may be pulled into meetings, spending time responding to internal emails, and dealing with other distractions. The result is reduced calling activity each day.|
|6.||We are adept at noticing talent and hiring Callers who know how to effectively deliver a script and work with contacts to better capture information.||Taking on a call campaign with rookies will yield beginner results. Not only will the marketing campaign prove fruitless, it can damage a company’s brand when the Callers making contact lack the skill to properly represent the quality of the product and services being offered.|
|7.||We have Callers in multiple locations that are able to reach a wider group of leads in a geographical area and multiple time zones. We call all over the world, Canada, USA, UK, or anywhere else – we have even called Brasil. We can provide English, French and Spanish speaking Callers. We have the ability to do other languages too, provided we are allotted a recruitment campaign.||In house may not have the resources required to cover multiple time zones, geographical locations and languages.|
Finally, we would like to share a testimonial letter from one of our clients who engaged our services and then tried an in-house approach.
Posted in: Lead Generation