Frequently Asked Questions for B2B Appointment Setters
Obtain a
FREE Quote

No to Spam. Yes to High-Quality Leads.

Complete this form to start the process of obtaining a FREE quote.

Your email is safe with us. We promise.



Western Canada

Suite 516

47 – 20821 Fraser Hwy

Langley, BC V3A 0B6

Eastern Office

401 Bay Street, 16th Floor

Toronto, ON M5H 2Y4



Regional Office

14 Wall Street, 20th Floor

Manhattan, NY 10005

Contact us today for a discovery call and receive 50 free leads!


FAQ for B2B Appointment Setters

Got Questions for Appointment Setters? We’ve Got Answers

LGI Frequently Asked Questions

What types of services does LGI offer?

  • Lead generation
  • Appointment setting
  • Customer “win back” campaigns
  • Market research
  • Event promotion and outreach

What industries does LGI specialize in?

With over 30 years’ experience, we have worked across a diverse range of industries. We are experts at messaging and building value propositions that inspire audiences to act. These principles are consistent regardless of industry. We leverage the best practices from each industry to add value to our current B2B campaigns.

Does LGI use any social media, like LinkedIn?

People buy from people, so we reach out to prospects directly primarily via telephone. Once we have their permission to contact them by email (which is required by anti-spam legislation), we supplement the phone call with a collateral package. Social media is a unique channel, so we can recommend partners who are subject matter experts, have established track records, and have worked with us before.

What is your “proprietary” process?

Over 30 years, we have developed a proprietary process for lead generation and appointment setting. It begins with building a solid business case that will give the campaign an achievable ROI. Our process involves:

  • strategizing to determine campaign metrics
  • using the client’s database or custom building one in real-time with our Zoom Info Head of Research
  • building a custom messaging package of script and email collateral
  • introducing the client to our dedicated calling team before the campaign begins
  • holding a training and orientation session with the team before the campaign commences
  • providing daily call reports from your Client Success Manager
  • holding weekly conference calls with the calling team.

Do you do pay-for-performance appointment setting campaigns?

No, we don’t. While seductive on the surface, pay-for-performance places too much emphasis on the quantity of appointments rather than their quality. This creates an overly aggressive caller, so the provider maximizes their revenue. Disputes will arise over whether the appointments are properly qualified or not. Pay-for-performance companies usually charge a large up-front retainer and then a high cost per appointment. LGI concentrates on quality appointments and representing your brand with integrity. We’re more interested in helping prospects buy, especially for more sophisticated solutions.

What can I expect in the way of results and booking appointments?

Each campaign is unique, and many factors influence results – most importantly, how compelling is the value proposition? For new clients, we always recommend beginning with a Test Pilot campaign so we can establish metrics such as connection and conversion rates. While we strive to generate the maximum return, we also ensure that we are ready to facilitate and process the leads and appointments generated. In our mind, it is not a successful campaign if we just generate prospects; the conversion infrastructure must be able to service the volume.

Do you guarantee your B2B sales results?

Yes. Our monthly programs include a negotiated guarantee. We use the historical data from the Test Pilot or previous campaigns to establish an achievable baseline for the campaign that gives our clients a solid business case.

Where are your appointment setting callers located?

All of our Lead Generation Specialists are based in Canada and the USA, across all time zones. They’re also proficient in English, French and Spanish. When we are contracted for a campaign, we use a Lead Generation Team that is familiar with the target market and the language and culture of that region. You will get to meet the calling team prior to the campaign start.

What kind of training do the callers go through? Can I be confident they will represent my brand effectively?

We’re glad you asked this question, because it means we’re on the same page. When we put together a team to complement and support your sales team, we don’t just give them a script and a phone. We train them on your company history, your values, and your culture. Our callers go through an extensive training program and must successfully complete a dry run before they ever interact with a customer. We make sure your company is represented the way you want it to be. Our goal is to ensure that all prospects have a positive experience with our callers, even if they aren’t interested in the product or service on offer.

What are the sales benefits of outsourcing to LGI vs building an internal team?

Using LGI for targeted telemarketing is an excellent way to preserve your operating capital. Rather than taking on more overhead, our clients use our team for specific programs or opportunities that could be seasonal in nature. Outsourcing also lets you quickly and flexibly respond to market conditions without taking away from other dedicated resources. When everyone is focused on their core competency, you get a turnkey program that includes experienced executives, a professional calling team, dedicated project management, comprehensive reporting and support – all for a fraction of the cost of recruiting and training an internal team, which would represent a long-term liability.

If you have more questions, visit our contact page and fill out the inquiry form.

Contact LGI

What Lead Generation International Customers Have to Say

Julie Turley

The test pilot of 1700 dials is now complete, and the results are outstanding. Our team attended 128 appointments (approximately one for every 13 dials made), 90% of which we rated good to very good in terms of lead qualification and interest in our online training courses.

I should mention that the prospects had no financial incentive to meet with us; they were not offered gift cards or paid lunches, and the courses discussed with them were not free.

Posted on Google

Jan 2022

Eric Candelaria

I retained Lead Generators International (LGI) to help find me a suitable business to acquire. I provided my requirements in terms of; revenue, location, industry type and minimum EBITDA and LGI sourced the contact list, created a compelling script and email collateral and made the required phone calls to these businesses to introduce me, qualify the Prospects, and set up meetings for me to meet with these businesses.

Overall, I am very happy with the work LGI performed and am happy to recommend them to anybody looking for business-to-business appointment setting.

Posted on Google

Jan 2024

Jonas Perov

LGI delivered on its promises. We are blown away by the team’s professionalism and willingness to accommodate our requests. The opportunities they have generated are perfect fits.

We couldn’t be happier and will continue our business relationship with LGI into future years!

Posted on Google

May 2023

Read All Testimonials

Results Guaranteed Cold Calling

Too many consultants and telemarketing firms just come in, charge high fees and leave, regardless of how the project turns out. If results fall below expectations, the client is no further ahead and only has a bill to show for the effort. At LGI, our success is tied to our clients’ success. Our fees reflect the value that we bring to each project.

Learn About Our Guarantee

Our fees reflect the value that we bring to each project. We put our skin in the game, right along with the client.

Demos & Appointments

Booking Attendees

Database Updating

Market Research

Results Guarantee

Right For You?


Code of Performance


Case Studies


A division of the Revenue Acceleration Group®