Tailoring Marketing Efforts
The purpose of market research is to look at the market associated with a particular product or service and to ascertain how the target audience will receive it. This can include information gathering for the purpose of market segmentation and product differentiation, which can be used to tailor advertising efforts or determine which features are seen as a priority for the consumer.
LGI has 30 years’ experience conducting market research and analysis, surveys, product testing, and focus groups both directly and in concert with online methods.
Our client relationships are critical to our success, so we gauge client satisfaction on a regular basis and were preparing for a new product launch. We do not have the internal resources to conduct these surveys or do the market research, so we selected LGI to execute on an extremely short time frame. LGI did not miss one single deliverable and provided valuable insights regarding the new product.
VP Sales, Polecom Manufacturing
We look forward to working with you on your next lead generation initiative.
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Gathering intelligence on your target market.
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