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WESTERN CANADA

Head Office:
200-4170 Still Creek Drive
Vancouver, BC V5C 6C6

EASTERN CANADA

Regional Office:
401 Bay Street, 16th Floor
Toronto, Ontario M5H 2Y4

UNITED STATES OF AMERICA

US Head Office:
14 Wall Street, 20th Floor
Manhattan, New York 10005

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Market Research

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The purpose of market research is to look at the market associated with a particular product or service to ascertain how the audience will receive it. This can include information gathering for the purpose of market segmentation and product differentiation, which can be used to tailor advertising efforts or determine which features are seen as a priority to the consumer.

LGI has 30 years’ experience conducting research and analysis, surveys, product testing, and focus groups both directly and in concert with online methods.

“Our client relationships are critical to our success, so we gauge client satisfaction on a regular basis and were preparing for a new product launch. We do not have the internal resources to conduct these surveys or do the market research, so we selected LGI to execute on an extremely short time frame. LGI did not miss one single deliverable and provided valuable insights regarding the new product.”

Rob Silzer, VP Sales, Polecom Manufacturing

LGI Advantage

Learn more about what sets LGI apart from our competitors - visit our Frequently Asked Questions (FAQ) section to learn more.