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6 Ways Cold Calling Can Produce Quality B2B Leads

Written by - December 22nd, 2021

Too many B2B sales teams view cold calling as antiquated, ineffective and problematic. This notion is untrue and likely stems from sales professionals who lack the necessary resources and expertise to execute a successful cold-calling campaign.    When a cold-calling strategy is appropriately formulated and rolled out by professional outbound marketers, it is a highly effective method for generating qualified B2B leads. Here are six ways cold-calling strategies can help…

Posted in: Cold Calling

How to ‘Pitch’ Your Pitch

Written by - August 24th, 2017

Here’s a nifty little way to position your presentation and your close: tell your client that you’re going to pitch them before you pitch them. Much like a batter in baseball who is awaiting a pitch, your client knows your pitch is going to come at some point. The trick is to make it easier for the client (and yourself) by giving your client a ‘verbal wind up’ so they…

Posted in: Lead Generation & Cold Calling & Telemarketing

10 Easy Ways to Instantly Improve Your Cold Call Opening Statement

Written by - August 3rd, 2017

Without a doubt the opening statement is the most critical part of a cold call. If you don’t grab the prospect’s interest at this point, you really don’t have to worry about the rest of the call, do you? Here are 10 ways to make your opening statement better, more effective and more successful at getting your prospect to listen and to engage. Script your opening statement. Yes, SCRIPT it….

Posted in: Lead Generation & Cold Calling