It’s 2022, and customers are more demanding than ever. Today’s prospective customers expect their vendors and sales representatives to be educated on their needs and available when needed.
Too many B2B sales teams view cold calling as antiquated, ineffective and problematic. This notion is untrue and likely stems from sales professionals who lack the necessary resources...
Much like a batter in baseball who is awaiting a pitch, your client knows your pitch is going to come at some point. The trick is to make it easier for the client (and yourself) by giving your client a ‘verbal wind up’ so they are prepared for it.
Without a doubt the opening statement is the most critical part of a cold call. If you don’t grab the prospect’s interest at this point, you really don’t have to worry about the rest of the call, do you?