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Canada

Headquarters

200-4170 Still Creek Drive

Vancouver, BC V5C 6C6

Eastern Office

401 Bay Street, 16th Floor

Toronto, ON M5H 2Y4

USA

Regional Office

14 Wall Street, 20th Floor

Manhattan, NY 10005

1-800-306-1365

How We Do It

Seven Steps to Success

01

What Does Success Look Like?

We establish measurable, quantifiable goals for the program that match internal company goals with our experience. This ensures that expectations – on both sides – are realistic. At this point, we formulate a budget and a timeline for the entire project.

The LGI Difference

We do not burn resources until everyone is on the same page and understands every step of the process. If one of our competitors provides you with a proposal for a telemarketing program without conducting management interviews and providing all details of the program as part of the process, you are about to waste your money.

02

What Are the Conditions?

We begin by researching the program and assessing the history of previous programs to establish the market conditions and create the basis of our messaging.

The LGI Difference

In this critical phase, we make sure that the scripts include answers to pertinent questions and respond to competitive influences.

03

Who Do We Want to Target?

We establish a comprehensive customer profile for the program, then use specific lists and targeting strategies to identify the group that will have the highest closing ratios in the most cost-effective manner. To build a complete campaign, we also look for ways to supplement the program, where appropriate, with other marketing tools like the internet, fax and voice broadcast, or direct mail.

The LGI Difference

We use the law of “smart numbers” vs “big numbers”. We constantly monitor the program and refine our target criteria to ensure we have the highest probability of success.

04

What Do We Want the Customer Experience to Be?

This is the most important part of our process. We create scripts around the appropriate messaging and actually ask the simple question, “If our phone was to ring with an unsolicited sales call, how would we want to be treated?” Nothing can destroy a brand quicker than the perception that a company is running a boiler-room campaign. Lead generation is like any other customer experience: we all want to feel respected and like we matter.

The LGI Difference

We test our scripts and our approach on sample audiences and internal staff before going to market. We believe this is essential to ensuring we have the right message and preserve your brand integrity.

05

Who is Going to Touch the Customer?

To deliver the right experience, you have to hire and train the right people. Depending on the scope of the program, we put together a team with the right blend of experience and with a demographic profile that fits the market. Our employees are seasoned professionals who are compensated well above industry average for the results they produce.

The LGI Difference

Before someone joins our team, they have to go through a very thorough evaluation process culminating with an audition in which they are graded against our proprietary 5-point delivery criteria.

06

Are You Ready for Success?

We put together a program for follow-up and work with our clients to ensure that as goals are achieved, the necessary infrastructure and processes are in place to capitalize on the success.

The LGI Difference

We provide our clients with a post-campaign strategy that builds on the success of the lead generation program. We can also provide follow-up services if the infrastructure or internal resources are not readily available. We also capture all the equity of all our activities, even in the case of people who did not engage. There is always a next time, and we want to make sure our clients are positioned properly for future campaigns.

07

How Did We Do?

We conduct an extensive post-program audit that analyzes all aspects of the campaign.

The LGI Difference

While we design each campaign or program to stand on its own two feet, we also keep in mind that it is an integral building block of a larger or longer-term strategy. We extract as much data from the program as possible for review by management.

What Customers Have to Say

Maria Deotto

We wanted to secure appointments with the C-suite engineering executives at various companies across North America. Our pitch was technical and complex, and we needed a lead-generation partner that could very quickly understand the technical nature of the services we provide. LGI successfully achieved in all critical areas, including sourcing a call list, designing and producing marketing collateral to support the campaign, providing daily reports, and getting us meetings with engineering executives who were interested to hear our pitch.

Posted on Google

May 2022

Robert Eisses

We retained Lead Generators International (LGI) to spearhead a major expansion of our dealer network. LGI was tasked with building a prospective dealer list; creating compelling scripts and emails; making the required cold calls to introduce our company to prospective dealers; get dealers interested in our products; qualify interested dealers; and then forward those leads to our sales team…

Posted on Google

Dec 2021

Jalal Jetha

Lead Generators International (LGI) was contracted to set qualified appointments for the principals of our company to meet with business owners seeking private equity or to exit their business. Our experience working with LGI was excellent! LGI over achieved in all critical areas. They were extremely responsive to our requests, were strategic in their planning and execution, and set numerous qualified appointments…

Posted on Google

Sep 2021

Read All Testimonials

Canada & USA Based

Our clients trust us with their most important assets: their brand and reputation. Making the first impression in the marketplace on their behalf is something we take seriously. All our callers are based in Canada or the USA and are highly trained. Our goal is to build long-term relationships based on shared company values and – above all – trust.

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