Pyng Medical, an award-winning medical device company, partnered with LGI to boost its sales of the FAST1 Intraosseous Infusion System in the US marketplace. FAST1 is a cutting-edge resuscitation device specifically designed for demanding emergency environments and has been adopted by emergency medical services, hospitals and military medical units worldwide.
To strengthen Pyng’s foothold in the US marketplace, LGI implemented a two-phase campaign. Phase I was a comprehensive market survey to assess the size and scope of the US market for FAST1. Results of the survey showed a clear unmet need for a device such as FAST1, but also revealed strong competitor pressure in the marketplace. LGI then moved onto Phase II, working to swiftly convert potential interest in the product into solid sales leads. LGI identified decision makers within US hospitals, secured appointments with influencers, and coordinated with Pyng’s sales teams to visit hospitals, demo the product and secure new sales.
The campaign resulted in more than 300 new sales targets for Pyng Medical, an impressive 30% conversion rate from prospects to leads.
