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How to ‘Pitch’ Your Pitch

Written by - August 24th, 2017

Here’s a nifty little way to position your presentation and your close: tell your client that you’re going to pitch them before you pitch them. Much like a batter in baseball who is awaiting a pitch, your client knows your pitch is going to come at some point. The trick is to make it easier for the client (and yourself) by giving your client a ‘verbal wind up’ so they…

Posted in: Lead Generation & Cold Calling & Telemarketing

10 Easy Ways to Instantly Improve Your Cold Call Opening Statement

Written by - August 3rd, 2017

Without a doubt the opening statement is the most critical part of a cold call. If you don’t grab the prospect’s interest at this point, you really don’t have to worry about the rest of the call, do you? Here are 10 ways to make your opening statement better, more effective and more successful at getting your prospect to listen and to engage. Script your opening statement. Yes, SCRIPT it….

Posted in: Lead Generation & Cold Calling

Pay Per Appointment: Is It Really Worth It?

Written by - July 17th, 2017

Using external experts to find highly qualified leads for your business can save you time and money. But these companies can also cost you – and your reputation – if you’re not careful about choosing the right payment model. There are several ways that lead generation companies can charge their clients for generating leads or appointments: a fixed fee, on commission, per sale, or per appointment booked. Forget about commissions…

Posted in: Lead Generation & Pay Per Appointment

Keys to a Successful Lead Generation Campaign

Written by - May 22nd, 2015

Listed below are items that will help ensure a successful Lead Generation campaign. The heavy lifting in Lead Generation comes in setting the program up by being as specific as possible in the attributes of the desired customer, messaging, and follow-up procedures. It is essentially building a business plan within your business plan. Like any good business plan, there are foundational components that must be in place prior to action…

Posted in: Lead Generation

Cold Calling Lead Generation: Outsource vs. In-House

Written by - April 3rd, 2014

This blog post shows why an outsourced cold calling lead generation campaign may be a better choice than the in-house option (hiring and managing your own telemarketers). Out-Sourced Cold Calling In-House Cold Calling 1. We guarantee our results in terms of qualified Leads. In-house you may retain someone and get minimal or no results. 2. An in house option may burn out faster than a Professional Cold Caller. Our typical…

Posted in: Lead Generation